LOEWE SS17

Loewe SS17 campaign Photography Jamie Hawkesworth
Loewe SS17 campaign Photography Jamie Hawkesworth

There is little doubt that Jonathan W. Anderson has a very distinct approach to design,  both at his eponymous label and at the helm of the Spanish luxury house Loewe. His assemblage of cultural and artistic references seamlessly blending into one distinct collection resembles more a curatorial approximation occurring at art galleries than the traditional pencil and paper drawing of a dress. But than again it is that exact pioneering quality that has made Anderson one of the most relevant designers of newer times and his work at both labels in the vanguard of the aesthetic revolution.

This season the iconic actress Charlotte Rampling, alongside dutch model Kiki Willems,was tapped as a face of the Spanish house,  embodying Anderson’s veracious vision of women blending into ‘conceptual art-filled space that surrounds her’.

Campaign is shot by Anderson’s long term collaborator Jamie Hawkesworth and art direction by M/M Paris