Model Rose Van Bosstraeten has had the honour of opening and closing the show of Simone Porte Jacquemus– the french designer who has through his wry humor and interesting shapes made a significant breakthrough several seasons ago. SS17 was no exception to the standard designer has by now accustomed his audience to: a tribute to Provence and seemingly simple cotton dresses cleverly balance the mind-bending silhouettes of exaggerated shoulders and bold cuts. Yet, for his SS17 ad campaign Jacquemus has embraced a more airy approach to what has come across earlier seasons- reflecting over the influence of his childhood on south of France in his work. The model clad in white, unadorned and carrying a range of different objects depicts Les Santons de Provence – the traditional terracota figurines portraying village life, rendering the campaign a dreamy immersive quality.
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