Hoej’s Instagram world of recontextualisation

Stine Høj from Århus, Denmark is an artist behind @Hoej1, an Instagram account that has us head over heels due to it’s intense visual grid and specific colour scheme. Intersecting somewhere between fashion, art and design, mixed with artist personal photography – Høj’s Instagram account offers a feted sensoric experience based on plethora of textures, exposed skin and recontextualisation. By simply emphasizing the similarities and equivalence of photos in juxtaposition–usually found on our beloved WWW– imagery undergoes a process of appropriation rendering a platform for exploration of influence of imagery one on other and their collected meaning;thus achieving an ultimate goal of inciting new thoughts and conversations within the viewer.