Monreal recently collaborated on Gucci’s Gift Giving campaign in December 2017, developing imagery that featured in a dedicated book and on Art Walls for Gucci Bloom fragrance and Gucci eyewear. His special relationship with the House continued with the creation of the Spring /Summer 2018 advertising campaign, which will now be featured in Gucci’s established Art Wall locations in New York and Milan, and a new location debuting in Hong Kong in mid-February.
The new Art Wall images are all in Monreal’s signature surreal and dreamy style. The New York Art Wall presents portraits of two women showcasing the latest Gucci eyewear styles while the Milan one features a work inspired by the couple in Jan van Eyck’s famous 1434 painting, The Arnolfini Portrait, and The Garden of Earthly Delights (1490-1500) by Hieronymus Bosch. In both cases, the characters are dressed in looks and accessories from the Gucci Spring/Summer 2018 collection.
Executed in New York by Colossal Media and in Milan by the European leader in out-of-home advertising, Urban Vision, the US and Italian Gucci Art Walls will be on display for approximately two months.
The Art Walls make use of a 760-square meter wall on Lafayette Street in Manhattan’s SoHo neighbourhood and a 176-square meter wall in Milan’s Largo la Foppa, in the district of Corso Garibaldi. These sites have become regular canvasses for the House’s collaborations with artists.